Many people tend to ignore Google plus when they are designing their social media marketing campaign. But actually, Google plus ones can play a crucial role in your marketing efforts. Google is not primarily a social media. Rather, its aim is to provide the best possible search experience for you. Simply speaking, when you are using Google search while being logged in to your Google account, you will get a different set of results that if you were not logged in. this characteristic as well as many others can be very useful when you plan to use Google plus for real estate.
This can be done in the following ways:
When you are running your real estate business, your personal profile is closely associated with the company profile and Google plus presents one of the best venues where you can showcase your profile. You should provide complete and reliable information so that Google can suggest others to follow you.
Authorship is one of the most important aspects of Google plus that can help your real estate business. When you provide your own information along with the content and it is same as your profile, you have reached authorship. As authorship rank becomes a norm, you gain greater recognition in your circle and users who have read your work previously get to find you more easily when they are searching for something relevant.
Google plus provides followed links – something unique in the world of social media marketing. These followed links have huge SEO relevance. Google plus pages accumulate page rank as well as pass link equity. Not only is Google plus text crawled and indexed with minimum loss of time but also the recognition of the anchor text adds to the SEO relevance.
Google plus allows you to add a number of people who share the same interests to your circle. This allows you to reach a truly targeted audience within a short period of time. This growth in circle can be very helpful in your real estate business.
You should also post your listings on the Google plus page. These listing pages eventually become its own web page. These pages come with their own URL, active links and title tags. Listing pages with the power of Google behind it can be a powerful marketing tool in your real estate business.
Your Google plus page transforms into a full fledged website without your putting much effort into it. You can use the content from the webpage of your company or your personal profile. This Google plus page can increase your circle manifold and this in turn can make your marketing message heard by a vast number of clients – both sellers as well as buyers.
Thus creating a proper Google plus profile can play a key role in promoting your real estate business. When you design your web based marketing campaign, you can use Google plus for real estate and significantly increase your web presence.
The global market has become interested in the real estate in Africa. The growing importance of this sector can be easily deduced from the fact that the Global Real Estate Institute (GRI) held its last international conference in Nairobi, Kenya close to Northcote apartments in Nairobi. International real estate giants are now eyeing the market in Angola, Kenya, Mozambique, Nigeria, Tanzania, Ghana and South Africa.
The reasons for the boom in the real estate in Africa are as follows:
The economy is growing at a very encouraging pace in sub Saharan Africa. In 2012, the GDP output of this region (excluding the largest economy – South Africa) expanded by 5.8%. As a result, there has been increased demand for housing and the real estate market is flourishing.
Urbanization has followed in the footsteps of this economic growth. Africa’s urban areas are projected to grow at a rate of 5% per year. The number of people living in urban areas has increased from 80 million in 1983 to 400 million in 2014. Hence the real estate market has soared.
The real estate market soared in South Africa after the abolition of apartheid. people bought homes in new neighborhoods and prices rose.
Rich reserves of coal and natural gas has now been discovered in Mozambique. This is attracting the international companies and creating lots of employment opportunities. Hence there is a growing demand for housing as well as other types of real estate as the mines become operational. It has been estimated that this area will attract $50 billion in foreign investment in various sectors.
The countries in sub Saharan Africa have some of the highest birth rates in the world. This growing population fuels the demand of the real estate market. The population of Nigeria for example is projected to increase to 150 million in 2020. It is also projected to become the largest economy in the continent. Real estate companies are investing heavily to take advantage of these figures.
As the economy of sub Saharan Africa is expanding, a robust middle class with higher disposable income has been created. The demand for residences as well as other types of real estate like schools, hospitals and shopping malls is growing fast making real estate in Africa a very attractive proposition. For example, a 54000 sq meters shopping mall named The Grove is already being built in Namibia. The growth of the income and demands of the middle class is the reason for this.
In addition to the international corporations, domestic finance is increasingly playing a part in the real estate in Africa. Though the domestic financial market has a weak base, infusion of external capital is gradually arousing it from coma.
The gap between demand and supply is too huge for the government to fulfill. According to World Bank, Nigeria alone needs $350 billion to solve its demands for urban housing. The failure of the government actually opens up the market for private investment in this sector.